Chairman's Message 2013
It’s hard to believe that 2012 marks the 61st
anniversary of this institution. What started
out as a small cooperative overseen by a few FPL
employees in a trailer has grown into a first rate
financial institution with nearly 150 employees
serving 40,000 members worldwide! At the heart
of the Credit Union has always been the premise
that we will provide the best service possible to
our members and our Net Promoter score confirms
that we continue to deliver on that promise as 9
out of 10 members surveyed would recommend
the Credit Union to their friends and family. What
I find particularly impressive about this score is
that we receive that rating in every service channel
the Credit Union provides including the branches,
Contact Center, internet, and most recently, our new
mobile deposit service. We recognize that there are
many companies to choose from when handling
your financial affairs and that many of those
companies have famous brands that consumers
would recognize instantly. We would rather put
our resources into developing products/services
to meet your needs and ensure that regardless of
how you transact business with us, it is a first rate
service experience. Forget the marketing awards,
we will take the high member satisfaction ratings
every time!
You should also know that your Credit Union has
always been concerned with the safety of your
money. We continue to execute our prudent
business model to provide peace of mind that you
will have a solid Credit Union to serve you. The
Board of Directors hires an independent auditing
firm annually to ensure we are operating judiciously
and in compliance with all regulatory requirements.
In addition, we are examined by our federal insurer
agency, National Credit Union Administration, and
our state regulator, the Florida Office of Financial
Regulation. I want to publicly recognize and
congratulate the Credit Union’s Management
and Staff for again doing well in its most recent
rigorous joint examination by both the federal and
state examiners. The positive examination results
are a testament to both their work ethic and their
commitment to a high performing organization.
Our employees process over 20 million transactions
a year and our Contact Center handles over 12,000
calls a year and over 6000 internet chats! While
all of that activity is occurring, we continue
to implement new products, enhance existing products, and continually increase system security
to ensure that we have the products and services
to meet your needs in the safest operating
environment possible.
Here are just a few highlights of what we
accomplished in 2012:
- Increased login security and privacy for
online banking through our enhanced multi
factor authentication login process.
- Redesigned the eDeposit product to enable
deposits through smartphones (Android/Apple)
or a scanner attached to a PC.
- Enhanced the new account opening process
so that new accounts can now be opened over
the phone through our Contact Center.
- Expanded our checking product line with
our Second Chance Checking account which
provides consumers who have had checking
problems in the past with the opportunity to
open a new checking account.
Finally, let me address one of the biggest questions
we receive from the membership. We plan to have
mobile banking available to the membership in
2013! We decided to implement our mobile deposit
product first and use that roll out as an opportunity
to learn about any special service issues and
channel expertise that we need to understand prior
to the full launch of mobile banking. We want
our mobile experience to be as comfortable as our
SecureLink Online Banking experience.
On behalf of the Board of Directors and staff of
Power Financial Credit Union, I want to thank you
for your membership and continued support of
this fine organization. It is because of you, our
members, that we can celebrate our value driven
61st year of financial service.
Leman Murray
Chairman - Board of Directors
