Chairman's Message

Hello Fellow Members,

Family is at the foundation of what Power Financial Credit Union stands for. It is that clear sense of purpose that has guided the credit union for more than 70 years.

As we enter 2023, we are reaffirming our devotion to our PFCU family by continuing to invest in the tools and technology our members need to reach their goals. Together, these enhanced capabilities offer an exciting opportunity for an easier and more personalized banking experience.

“The only time we should ever look back is to see how far we’ve come.”

The New Year is a chance to set our sights on our path forward with purpose and intention. It is also an opportunity to reflect on what has been accomplished.

In 2022, our position as a leading credit union got even stronger. We continued to expand our capabilities to serve our members and deliver quality products, build out our systems and processes, and invest in our people.

Let’s look at a few examples of how we enhanced our capabilities to better serve you:

• Partnered with Zelle® to bring you a fast, safe and easy way to send and receive money
• Relaunched Purchase Rewards so now it’s easier than ever to earn cash back
• Enabled you to quickly connect your accounts to QuickBooks® to get a fuller picture of your financial life
• Updated Rocky Raccoon Youth Accounts with new prizes and easier-to-reach reward levels
• Relaunched our Knowledge Center with valuable financial wellness content

​Supporting our Local Veterans

One of the initiatives from this past year that I was most proud of was our Donation Matching Challenge to support Honor Flight South Florida. As a Vietnam veteran, this is a cause close to my heart. To say thank you to our hometown heroes, Power Financial Credit Union matched dollar for dollar any donation made, up to $5,000.

Thanks to the boundless generosity of our members, we were able to raise $15,265.37. I personally would like to thank everyone that donated to this very worthy cause.

Our Commitment to our Members

While many facets of our lives returned to normal this past year, some issues moving in to 2023 remain uncertain. Inflation seems to be coming under control, but it is unclear what will happen with rising interest rates, the housing market, and the potential recession.

Now more than ever, it is critical to have a financial partner that has your back. As a not-for-profit cooperative our credit union is guided by a set of principles that put the needs of our members first. In good times, but especially during uncertain times like these, we are committed to providing you with the tools and resources you need to turn your financial dreams into realities.

When you joined Power Financial Credit Union, you became part of a growing family with almost 35,000 hard-working members like you who expect more from their financial institution. As we look ahead to the coming year, we will continue to honor the values of family that have served us so well over our long history.

On behalf of the Board of Directors and the staff at Power Financial Credit Union, I would like to wish you a healthy and safe New Year. Thank you for being a part of our PFCU family.

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